Effective communication in business

With the access to digital tools and new technological solutions, people's lifestyle has also changed. Today, they read more and more texts on mobile devices. Even important documents they review on the go. They are reluctant to cooperate with companies that write to them complicated and incomprehensible phrases or treat them as a supplicant - not a partner. This applies not only to large institutions and offices, but also to companies from all industries.
So what do customers expect? How to communicate with them effectively? And do changes in the form of communication bring benefits not only to customers but also to business? These questions will be answered by panelists during a discussion on effective communication in business. They will also share their experiences from working on communication changes in their companies.