Ph.D. hab. prof. Hanna Górska-Warsewicz
Ph.D., professor at the university, Head of the Department of Food Market
and Consumption Research
Warsaw University of Life Sciences
Hanna Górska-Warsewicz is a Ph.D, Associate Professor and the head of the Department of Food Market and Consumption Research at the Warsaw University of Life Sciences, deals with issues related to brands, their reputation, identity, including marketing management and brand management. She is particularly interested in the subject of brand equity, the creation and strategies of food brands, food services, and the management of tangible and intangible elements that build brand identity from the perspective of management processes.
She has authored more than 300 scientific and popular science publications, including books on brand management, organization and management, food marketing and marketing communications. Working with the business community, she has developed more than 100 expert opinions for companies in the food and food services sector.