Dean of the Faculty of Tourism at the Higher School of Tourism and Ecology in Sucha Beskidzka. Specialist in tourism policy and territorial marketing. Between 1996 and 2008 Director of the Polish Tourist Information Center in Paris and between 2008 and 2017 Vice President of the Polish Tourist Organization, responsible for marketing strategy on foreign markets. Member of the Council of the Economic Chamber of Polish Hotel Industry, the Sectoral Council for Tourism Competence. He is the author of, among others, Poland's tourism marketing strategy, the PPH hotel brand strategy, Krakow's sustainable tourism policy for 2021-2028, textbooks, scientific articles and numerous analyses of the tourism market.