More and more Polish entrepreneurs are consciously undertaking activities that lead to long-term social profits, and at the same time, constitute a high level of social responsibility of the company. Activities defined as Corporate Social Responsibility, are often treated as powdering the image and camouflaged PR. Does responsible business respect human rights? What benefits does running a responsible business bring to the company? What are the tools for implementing responsible business? Is there a difference between responsible business and public relations?